Melissa Rosen brings over 20 years of small business operating experience and top industry connections to her clients. As the founder and co-owner of Locali in Los Angeles, Rosen knows the full spectrum of entrepreneurial endeavors. Her passion for self-employment, restaurants, recipe creation, product development, body autonomy, branding, community engagement, compassionate management and disruptive retail models is contagious.

As an early adopter of technological innovations in the restaurant space, she’s long been on the cutting edge of consumer habits and industry trends. From cloud based POS systems to third party delivery apps to healthy vending machines to Bitcoin ATMs, she advocates thoughtfully researched risk taking. Her skill set rests in advising fellow entrepreneurs on how to start and evolve their businesses. Her out-of-the-box thinking coupled with practical implementation methods allow her to breakdown big visions into achievable milestones with her clients.

Melissa has a undergraduate degree from Northwestern University and Masters in Professional Writing from University of Southern California. She is a certified health counselor through the Institute of Integrative Nutrition and a recent graduate of Ecoversity’s Permaculture Cerification Program. She is the past recipient of a Phi Kappa Phi Award, a Top Women in Convenience Award, the Outlook Catalyst Award from Winsight Media for innovations in Food Service and a Los Angeles City Council Good Food Champion award recipient.

She is also the mother of one spritely daughter who is the light of her life, her greatest teacher and quite possibly the funniest person on the planet.